Did you know that just under half (47%) of the United States is uninhabited — and potentially suitable for land development? Purchasing raw land is always a good investment but developing land is no easy task. The process can be complicated and require due diligence. But if you’re willing to do the work, developing raw land can be a lucrative investment. Read our guide to walk through the necessary steps on how to develop land. 

Quick Answer

Developing land involves turning raw or vacant property into usable space by evaluating its value, planning the project, and adding infrastructure like roads, utilities, and buildings. The process requires research, permits, and compliance with zoning laws, but when done properly, it can be a profitable long-term investment.

  • Evaluate land value, location, and development potential
  • Research zoning laws, permits, and local regulations
  • Plan the project layout and create a site plan
  • Install infrastructure like roads, utilities, and drainage
  • Build or sell the land for long-term profit

What is raw land?

Raw land is a property in its natural state with no improvements or utilities, including sewers, water, power, roads, or buildings. This is in contrast to vacant land which may have utilities and underground infrastructure in place, and had buildings on it in the past that have since been torn down. In short, raw land is undeveloped so you can think of it as a blank canvas for your development project.

Is raw land a good investment?

Raw land is a secure investment when adequately vetted. Even if you don’t see the return on it immediately after development, there are many benefits to owning land:

  • Costs less to purchase and hold than a developed lot because it has minimal carrying costs, lower property taxes, and low maintenance costs.

  • Less competitive than residential real estate because it is not immediately set up to earn income.

  • Sellers often offer seller financing for raw land because banks are hesitant to loan money for vacant land.

  • Appreciates well even in marginal market conditions because it is a hard asset that is a scarce resource that can always be held as a long-term investment.

  • Offers lots of opportunities for how the land will be developed depending on zoning codes.

Raw land is a limited resource and will always be valuable. Although location does play a significant factor in how well it will appreciate. To determine its value or future value, you’ll need to research and evaluate the land.

How to buy raw land

If you're ready to purchase raw land and take on a land development project, here's how to get started:

  • Set a budget so you know what you can afford to spend

  • Choose your desired location based on that budget, as well as the climate and local zoning laws

  • Use real estate websites or hire an agent to help with your search

  • Inspect the land before buying it, checking things like topography, soil quality, and utility availability

  • Have the land surveyed for any issues

  • Submit your offer - don't forget to include contingencies for financing and inspections

  • You're ready to close the deal

With your raw land now bought, it’s time to learn how to develop land!

What is land development?

Raw land development refers to your plan to develop, build, or hold onto raw land for long-term appreciation or to make improvements to the piece of land.


Raw land can be used to:

  • Sell as property

  • Build a structure on and charge rent

  • Sit on the land to let it appreciate

Selling vs. Renting: Which is right for your newly developed land?

Once you’ve transformed raw land into a developed property, a big decision awaits: Should you sell immediately or hold onto the property and rent it out? Each path comes with its own advantages and considerations.

Selling Your Property
Selling newly developed land or property can provide a quick influx of cash. This approach is appealing if you want to recover your development costs right away and potentially move on to your next project. You’ll avoid the responsibilities of being a landlord and the long-term risks that can come with holding real estate, like market fluctuations or rising maintenance costs. However, you’ll miss out on any future appreciation—the property could continue to go up in value after you’ve sold.

Renting Out Your Development
Opting to rent instead means you’re in it for the long haul. The obvious benefit is creating a steady stream of passive income. Over time, rental payments can add up to a greater return than an outright sale, especially if property values or rental rates climb. On the flip side, being a landlord requires ongoing effort—think repairs, tenant management, and maintenance. And while you’re building long-term equity, it can take years before you see a full return on your investment.

In the end, deciding between selling and renting comes down to your financial goals, tolerance for ongoing management, and how soon you’d like to see your returns. Both strategies can be lucrative with the right approach and market conditions.

How to develop land

Whether you’re an experienced developer or taking on your first project, it’s important to understand that land development is a complicated and lengthy process. You will need to evaluate, plan, and engineer the process, while following construction codes and regulations. If you’re still eager to proceed, here’s how to develop land.

Mindset and approach for new land developers

Jumping into raw land development can feel a bit daunting at first, but the learning curve isn’t as steep as it might appear once you hit your stride. Here are a few key principles to keep in mind as you get started:

  • Embrace Creativity: Think of raw land as a true blank canvas. While factors like budget and zoning may set some boundaries, you have a lot of freedom to shape your vision. Don’t hesitate to look at fresh ideas, innovative layouts, or emerging technologies. Sometimes, it’s the creative touches that make your property stand out in a crowded market.

  • Stay Flexible: No two development projects are exactly alike—each piece of land will have its own quirks, challenges, and possibilities. Adaptability is key. What worked perfectly on one site may need a different approach next time. Be open to learning as you go and adjusting your strategy based on new circumstances.

  • Watch the Market: Real estate trends shift over time and by location. Stay updated on buyer preferences, local ordinances, and new developments in your target area. These insights can help you anticipate demand and design with purpose instead of guesswork.

Above all, patience and an eagerness to learn are your best allies. Each project, even the first, adds to your experience and skill set, helping you refine your approach for future opportunities.

Enlist a qualified engineer early

One of the most critical early steps in land development is having your plans reviewed by a qualified engineer. Even if you have some technical experience, a professional engineer brings expertise that’s essential to the success—and legality—of your project.

Here’s why this matters:

  • Feasibility Assessment: An engineer will evaluate whether your vision is workable on the specific parcel, taking into account everything from soil stability to utility access.
  • Integrated Planning: They’re skilled at tying together the many moving parts of development—earthwork, drainage, utilities, and infrastructure—to spot problems (and opportunities to save time or money) long before ground is broken.
  • Regulatory Compliance: With ever-shifting codes, zoning requirements, and safety standards, a proper engineering review helps ensure you won’t hit costly roadblocks down the road.

Involving an engineer upfront can uncover potential obstacles, streamline the approval process, and minimize expensive surprises—ultimately safeguarding your investment.

Assembling your team: Why the right people matter

Developing raw land is not a solo gig—it’s more of a team sport than you might think. Unlike a quick residential flip, raw land projects require a wide range of expertise, from civil engineers and surveyors to zoning attorneys, contractors, and utility specialists. Each expert plays a pivotal role in steering your project clear of costly detours and helping you navigate the red tape that comes with permits, inspections, and local regulations.

Here’s why taking the time to gather a reliable team and spell out everyone’s responsibilities makes all the difference:

  • Avoid Overlaps and Gaps: When each pro knows their lane—whether it’s environmental studies or negotiating with utility companies—you minimize confusion and duplication of efforts.
  • Keep Projects on Track: Clear roles make it easier to set timelines and hold everyone accountable, so you aren’t left juggling tasks at the last minute.
  • Control Costs: Defined responsibilities help you spot potential surprises early, such as unforeseen complications with drainage or access, so you can budget accordingly.
  • Efficient Communication: With everyone on the same page and expectations set from the start, your project is less likely to get held up by miscommunications or conflicting priorities.

In short, land development is complex, but a well-chosen and organized team can be the difference between a smooth build and a drawn-out headache.

Plan From the outside in for maximum efficiency

When approaching your land development project, it’s smart to begin planning from the outside in. In other words, start by laying out the boundaries, lots, and roads before worrying about the building details. This approach allows you to work with the natural features of the land—like slopes, trees, or water streams—rather than fighting against them.

By prioritizing site layout first, you can:

  • Minimize costly earthmoving and grading, since your plan respects the lay of the land.
  • Reduce time spent correcting issues later in construction.
  • Make the most of existing access points and utility hookups.
  • Preserve mature trees or streams that could add value or appeal to the property.
  • Identify potential trouble spots early, such as drainage issues or tight corners.

Ultimately, this method makes your project more efficient—saving you both time and money, while also leading to a development that sits naturally within its surroundings.

Step 1: Evaluate the land’s value

Before purchasing the land, you will want to determine the return on investment for the property. The first step is assessing the value of the property.


Factors that can influence the value of the land are:

  • Location

  • Shape and size of the property

  • Access to roads

  • Access to utilities, sewers, and drinking water

  • Contain trees and streams

  • Drainage, contour, and grading of the property

  • Climate and air quality

  • Proximity to toxic waste, old wells or septic systems, or cemeteries

  • Unknown moratoriums

  • Proximity to airports, landfills, power plants, or train tracks.

See the National Association of Home Builders for a more comprehensive checklist for land development.


It’s important to vet each of these factors because each can significantly impact the property’s value. Remember, the land you are looking at is vacant for a reason. And unless the seller has openly disclosed why, you’ll want to do your homework thoroughly. 

How topography shapes your land development plans

Topography—the natural shape and features of the land—plays an essential role in every land development project. The slope, elevation changes, and presence of hills, valleys, or rock outcroppings will directly impact how (and even if) you can build on the property. For instance, steep grades might require expensive grading or retaining walls, while unusually flat land could pose drainage problems requiring extra engineering.

Before you move forward, use resources like USGS topographic maps or seek advice from land surveyors to get a clear picture of the property’s terrain. Understanding these features from the outset can inform everything from access road placement to utility installation, and can save you from costly surprises down the road. Always consider topography in your initial analysis—it’s a key factor that shapes both your budget and your overall development strategy.

Step 1.5: The importance of spatial awareness in land development

Another crucial aspect to consider when developing land is spatial awareness. Being mindful of how you utilize every square foot of your property can make a significant difference in both usability and potential return.

Spatial awareness is essentially your ability to visualize how the land’s layout, access points, and natural features can be configured for their highest and best use. For example, smart placement of structures can improve access, ensure compliance with setbacks, and maximize usable space—whether you’re planning new homes, parks, or commercial sites.

Here are ways spatial awareness helps maximize both use and profitability:

  • Optimizing layout: Thoughtful orientation of buildings and open spaces can improve traffic flow, privacy, and even increase property value.
  • Stormwater management: Factoring in drainage patterns or low-lying areas helps you avoid costly flooding issues and ensures compliance with local regulations.
  • Access and transportation: Strategic placement of driveways, walkways, and access roads can encourage easier entry while enhancing the overall marketability of the development.

By planning ahead and paying close attention to the physical characteristics of your plot, you can avoid costly mistakes and unlock your land’s full potential.

Step 2: Calculate the total cost of the property

To determine the land’s profitability, you’ll need to get estimates of any costs the property may need for land development, how it can be used for revenue and when you’ll be able to get a return on your investment. The total cost of the property includes:

  • The sales price

  • Property surveys

  • Environmental impact studies

  • Fees

  • Permits

  • Engineering services

  • Soil tests

  • Tree removal

  • Grading and clearing

  • Building access roads

  • Utility installation

  • Wells and or septic tanks

You’ll want to add up all the costs to get your total investment cost for the property. Lenders generally won’t loan more than 50% of the land’s purchase price. Make sure you have financing to cover all the costs.


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Step 3: Learn what the land is zoned for

This is a vital step of due diligence when learning how to develop land. You’ll need to examine local zoning codes to find out what the land is zoned for development. It will determine what the land can be used for and what types of structures you can build on the land:

  • Single-Family

  • Multi-family

  • Condominium

  • Commercial

  • Agricultural

Depending on your plans for the land, zoning could ruin those plans.

Step 4: Secure financing

When buying raw land, you often have to have cash, or you’ll have to finance the property from the seller because banks usually won’t finance raw land purchases as they are seen as speculative investments. Because of this, the seller will often act as your lender and offer below-market rates.


Financing for the property will largely be influenced by how you plan to develop it. Investors will want the loan-to-cost (LTC) for the property. This is how much money the lender will need to provide to obtain the property. Lenders generally will loan a maximum of 80-85% of the overall costs. 

Step 5: Build within zoning laws

Once you know how to develop land and what you want to do with it, you’ll need to pay for horizontal development. This includes grading roads, installing utilities, and even constructing a building. You’ll want to have a schematic drawn to determine the most cost-effective way to develop the property.


During this phase, contractors are paid incrementally as tasks are completed. Lenders will often hold back 10% of the loan until the project is complete.

Land development tips

Developing raw land can be a stable and lucrative investment, whether you plan to develop it right away or keep it for long-term appreciation. But for it to be a successful investment, you’ll need to research and evaluate the property’s earning potential.


My Site Plan has a team of experienced CAD designers who can create site plans for your land development project. Known for an excellent turnaround, My Site Plan can make a schematic that will work best for your property.


Do you need a site plan to obtain a construction permit? My Site Plan can create a plan for your land development project within 24 hours.

Adapting to market trends and changing conditions

No two land development projects are ever quite the same. Each property—and each market—brings its own set of opportunities and hurdles. As an investor, being flexible and willing to adjust your strategy is crucial. Keep an eye on shifting buyer demands, local regulations, and economic indicators; these factors can influence what types of development are most profitable in a given area.

Experience from previous projects is valuable, but don’t expect to duplicate your results every time. Instead, use each project as a learning opportunity. Stay informed about broader trends in real estate, such as interest rate fluctuations, popular building types, and changes in zoning laws. This awareness will help you make smart decisions and capitalize on what the market currently values.

Remember, ongoing research and a willingness to pivot will ensure you remain resilient and successful as market conditions evolve.

Key Takeaways

  • Raw land is property in its natural, undeveloped state with no utilities or structures, making it a blank canvas for future projects.
  • Developing land can be a profitable long-term investment, but it requires careful research, planning, and due diligence before starting.
  • The first step is evaluating the land’s value by analyzing factors like:
    • Location
    • Size and shape
    • Access to roads and utilities
    • Environmental conditions and nearby risks
  • It’s important to calculate total development costs upfront, including improvements, utilities, and construction, to determine potential return on investment.
  • Understanding zoning laws is critical, as they determine what you can legally build or use the land for (residential, commercial, agricultural, etc.).
  • Financing land purchases can be more challenging than traditional real estate, often requiring cash or seller financing instead of standard bank loans.
  • The development process includes “horizontal development” such as grading land, building roads, and installing utilities before any vertical construction begins.
  • A clear plan or schematic (like a site plan) helps determine the most efficient and cost-effective way to develop the property.
  • Land development timelines can vary widely—from months to several years, depending on project size, permits, and regulations.
  • Overall, successful land development requires thorough planning, understanding regulations, and aligning your project with the land’s potential to maximize value.

FAQs

What are the typical timelines for raw land development?

Timelines for raw land development can vary significantly based on factors like zoning, size of the project, and local regulations. Typically, it could take anywhere from a few months to several years. Initial phases such as planning and obtaining permits might take longer than the actual construction and development phases.

How does the presence of natural resources like water affect the value and development potential of raw land?

The presence of natural resources such as water bodies can enhance the value and development potential of raw land by making it more attractive for residential developments or recreational uses. However, it may also impose additional regulatory hurdles related to environmental protection and land use, potentially affecting the timeline and cost of development.

What are the risks involved in developing raw land?

Developing raw land involves several risks including unforeseen environmental issues, increased costs due to necessary improvements (like roads and utilities), zoning restrictions, and market fluctuations that may affect the land’s value post-development. Additionally, the initial lack of infrastructure can make such projects more speculative compared to developed land.

Can raw land development impact local wildlife and ecosystems, and how is this typically managed?

Yes, raw land development can significantly impact local wildlife and ecosystems. Developers usually need to conduct environmental impact assessments and develop mitigation strategies to minimize such impacts. This might include creating wildlife corridors, preserving certain areas within the development site untouched, or implementing sustainable development practices.



What strategies can investors use to mitigate financial risks when investing in raw land?

Investors can mitigate financial risks by conducting thorough due diligence, including comprehensive feasibility studies and market analysis. Leveraging seller financing, opting for phased development to manage cash flow, and diversifying the planned use of the land to adapt to market demands can also help manage financial exposure.

How should you market developed land or property?

Successfully marketing your developed land or property starts with thorough research into the neighborhood and local market trends. Understanding what buyers or renters in the area are seeking will help you tailor your strategy effectively.

  • Leverage a variety of listing platforms: Utilize popular platforms like Zillow, Redfin, and Realtor.com to reach a wider pool of potential buyers or tenants. The Multiple Listing Service (MLS) can also expand visibility to real estate professionals.

  • Work with local experts: Partnering with a reputable real estate agent can provide valuable insight into market conditions and connect you with serious buyers.

  • Use digital and traditional marketing: Craft compelling online listings with high-quality photos and detailed descriptions. Don’t overlook traditional channels—advertise in local newspapers, put up professional signage on the property, and consider targeted direct mail to nearby residents or businesses.

  • Tap into social media: Promote your property on Facebook Marketplace, Instagram, and LinkedIn to engage local audiences and generate interest through shares and word-of-mouth.

Ultimately, a well-rounded marketing plan that combines research, expert help, and both online and offline strategies will give your developed property the best chance of attracting interested buyers or tenants.

This post was originally published on 2020-10-29, by Ryan Crownholm. It was updated on 2026-04-04 to reflect the most recent data.

About the author

ryan crownholm

Ryan Crownholm

Ryan is a construction technology founder and former contractor with 15 years of hands on experience in residential and commercial construction. He has been creating site plans for more than 25 years, supporting tens of thousands of homeowners and contractors across the United States. As the founder of MySitePlan.com, his work is grounded in real world permitting requirements, plan review feedback, and practical compliance standards used by local building departments.

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